BACHELOR OF MARKETING (HONS)
Course Description
The programme aims to produce graduates with contemporary knowledge and skills in various marketing disciplines, specifically emphasising professions with high moral and ethical values. Bachelor of Marketing (Hons.) equips students with quantitative skills and a global outlook in the field, aiming to broaden the students’ awareness of the world in which the market operates. Professionals who need digital marketing, sales management, retailing management, public relations, service marketing and more may benefit from the Bachelor of Marketing (Hons.) programme. This programme also prepares students to face real-world marketing planning and strategy challenges. The syllabus includes all related courses and is designed to meet the needs of the industry. Some courses involve practical use of current social media applications and content creation tools that fulfil the current market trends. Through regular syllabus reviews by the committee, the consistency of the syllabus is always maintained. With a great association with alumni and industry, this programme would have a better chance of being competitive.
- Platform Technologies: Students learn the fundamentals of essential platform technologies in the IT world.
- Programming Essentials: This course focuses on the basics of programming and software development.
- Industry-Led Modules: Modules designed in collaboration with the industry to ensure students gain current and relevant knowledge.
Hands-On Skills and Practical Projects:
- Final Year Project: Students are required to complete a project that integrates all the skills learned throughout the program.
- Industrial Training: Students are given the opportunity to undergo industrial training at leading companies, providing real-world experience.
Career Opportunities and Employability: :
- Career Prospects: Graduates of this program can enter various fields such as software development, networking, information security, and more.
- Employability: This program is designed to meet the needs of the growing ICT industry.
Co-Curricular Activities and Soft Skills Development:
- Co-Curricular Activities: Students engage in co-curricular activities that help develop soft skills such as communication and leadership.
- Inventive Problem Solving: Courses that help students hone their creative problem-solving skills.
Recognition and Accreditation:
- MQA Accreditation: This program is accredited by the Malaysian Qualifications Agency (MQA), ensuring high-quality education.
- A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum Grade C of Grade Point (GP) in any subject or equivalent qualification and a credit in Mathematics at SPM level or its equivalent; OR
- A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Maqbul (pass) and a credit in Mathematics at SPM level or its equivalent; OR
- Possess Sijil Kemahiran Malaysia (SKM) Level 3 in a related field and a credit in Mathematics at SPM level or its equivalent.
- Certificate [Level 3, Malaysian Qualifications Framework (MQF) in a related field with at least a Cumulative Grade Point Average (CGPA) of 2. 00; OR
- Other relevant & equivalent qualifications recognised by the Malaysian Government.
- Local tuition fee: RM18,410
- International tuition fee: RM29,655
- Demonstrate proficiency in industry-standard software and tools, able to apply design and architecture to Information Technology solutions using appropriate tools and techniques.
- Demonstrate a strong understanding of core IT concepts, including programming, networking, and information security
- Demonstrate the ability to apply technical skills in real-world scenarios through hands-on projects and industrial training.
- Demonstrate the ability to work effectively in teams, collaborating with designers, developers, and other professionals to complete projects efficiently and creatively.
- Assistant System Analyst
- Database Administrator
- Web Designer/Developer
- Information System Officer
- IT Consultant
- System Development Officer
- Help Desk Officer
Course Info
- DURATION: 2 ½ Years
- TUITION FEES:
Local: RM18,410
International: RM29,655 - MQA:
KPM/JPT (R3/0611/4/0065) 06/24 (A5917)


